The Fleet DJs of Georgia aired their monthly show The Media Pass Episode 5 on March 27th, 2018 that specially featured the upcoming rising stars Da Foundation. They have a new single called “Ammo” feat. Future that Fleet DJs Georgia will consistently promote.
Da Foundation is a hip hop/rap duo comprised of brothers Mustaiin (“Mu”) and Malcolm (“Casso”) Lawrence that formed in summer 2009. Mu considers himself a thinker, the quiet one with an uncanny militant streak that demands attention. Casso, on the other hand, is dynamic, active, and always ready for a challenge. But make no mistake – Casso is an amiable and approachable guy. The pair’s personalities complement each other brilliantly, creating a powerful energy that propels them toward success.
Mu and Casso were drawn to the art of hip hop, an enticing tableau of music, hustle and freedom from debts and destitution. In a matter of months, and with the collaboration of various booking agencies, Da Foundation went from performing on open mic nights to winning showcases to headlining their own shows. “We grind from a state of poverty so we give you our all. The people should know we took no shorts and never considered ourselves too big for any opportunity,” says the duo. The release of “Alleyway to Broadway” encapsulated the hustle and hype that defines their musical journey They moved up the hip hop charts with their award-winning single from the project, impacting radio with worldwide airplay and earning a spot on the Top 50 Independent Artists in the U.S.
Da Foundation released their EP entitled “MoneyNevaSleeps” on April 8, 2016, following the release with a self-funded promo tour of the same name. Despite their rapid rise in the music industry, the brothers remember that nothing came easy for them.
Dedication, faith, strength and talent have formed the rungs of the ladder to success. But one thing is clear: Da Foundation doesn’t care about the fame. They simply want to spread their inspiration.
Follow Da Foundation on Instagram @alleyway2broadway and stream their music at
It is safe to say that all the hard work and long hours from writing and studio time is doing some good to Da Foundation. The rap duo Mile Cassoa and Mu Smoova still have tons of work to do if they are considering pleasing the world as a whole. Lately, Da Foundation decided to put their music to the test. They are trying to expand throughout the social media including Instagram, twitter, Facebook and much more. They came across TuneCore, a site where they can provide music of their choice and receive reviews such as ratings and comments from fans and commentators.
TuneCore is a Brooklyn, New York-based independent digital music distribution service, founded in 2005. TuneCore principally offers musicians and other rights-holders the opportunity to distribute and sell or stream their music through online retailers such as iTunes, Deezer, Spotify, Amazon Music, Google Play, Tidal, and others. TuneCore also offers music publishing administration services, helping songwriters register their compositions and collect royalties internationally.
The company currently operates out of its Brooklyn, United States headquarters with offices in Austin, Burbank, Boston, Nashville, Atlanta, Australia, Germany, France and the United Kingdom.
As mentioned before there were good reviews and of course there were bad reviews. It’s a start for them, allowing them to know what they need to work on most and how they should approach the studio when they are recording. With in mind they want all good reviews, so paying close attention to the bad reviews will help.
One thing the duo has to keep in mind is who are the target audiences. Do they want to rap for everyone or one specific group. TuneCore categorize specific age groups and genders and it helps a great deal as to what they may be looking for.
There are people who love them and people who do not. There people who think they can do better and has what it takes and there are people who feel they should give up. It is all motivation to them. This group is not one minded, they will venture out of their element to challenge themselves. They feel the love from fans and they know the fans want more. They will give the fans what they want and that is more.
Da Foundation would like to show their appreciation for all of the support from family, friends, and fans from everywhere.
They are giving away Alleyway 2 Broadway T- shirts to anyone who wants one. Follow the Instagram, Facebook, and Twitter pages for more information.
It is now the top of the summer and Da Foundation is working. Brainstorming future tour sites and dates as well as new music. Da Foundation is still here. In the meantime continue to check the videos by Da Foundation if you have not already done so.
Doors left unlocked and Da Foundation is just walking right through. As they proceed with their tour in March, they are dressed comfortably, doing photo shoots with their newest collaboration of clothing line, Mercy Clothing, by Rakeem Kelly, of Newark, New Jersey. Da Foundation have been looking for a clothing line to represent in their process and one finally fell in their lap, in the perfect of timing. One thing about this duo is they do not mind supporting other independent businesses. They understand it is a process and the only way up is through networking and supporting other industries. This is a big step for the group now that they are not only representing themselves they are representing another business.
Rakeem Kelly is the founder and C.E.O of Mercy Clothing since 2013. MERCY means Make Every Road Count YOLO (you only live once). Rakeem has over 19 years in entrepreneurship, rightfully earning his nick name (Preneur) in the city of Newark. Rakeem owned businesses in Plainfield Nj, Newark Nj, Bloomfield Nj, and Long Beach California, the businesses he owned were restaurants, beauty salons, clothing stores, and 1 barbershop. His passion for clothing comes from Hip Hop. Under Rakeem’s leadership MERCY has grown from just t-shirts & hats, to coats, jackets, sweatshirts, sweat suits, socks, leather Varsity coats, kids apparel, women apparel, and more to come. Rakeem (Mercy) also donates shirts to some of the high school basketball teams in the city of Newark, Rakeem & the Mercy family voluntarily supports cancer & lupus associations in the city every year, Mercy also has an AAU boys basketball team, the name MERCY comes from not just his, but people he knows life experiences,
Da Foundation is Making Every Road Count. The MoneyNevaSleepz Promotour is just around the corner as the month of March takes off. Ripping up the streets of Orlando Florida and again in Tampa, Miami, Fort Lauderdale, and Jacksonville. It’s time the deep south finally get an ear full of Da Foundation.
Countless nights, listening to instrumentals, writing and erasing, and more writing and more erasing, repeating and replacing for better sound and better worth, Da Foundation, with every chance they get has taken this part of their life devotedly. On top of working their other jobs for income, Mile Casso and Mu Smoova been working diligently and industriously in the recording studio. This 6-year commitment is starting to pay off as this new year begin to move along. Despite having the ups and downs throughout the years Da Foundation completed 2016 on the right foot.
They introduced a few cities such as Chicago and Orlando with hit songs like Loud N Clear and the lady’s favorite, Fyi from their recent Ep Money Neva Sleepz. They also release a hit song Alleyway to Broadway from the Ep Moneyball. These songs are taking space on the charts, moving from internet radio to F.M. This independent rap group will waste no time for nobody.
Casso and Smoova were drawn towards the world of music through the beautiful art of hip-hop and the dedication to the hustle and the determination to be free from life debts through the lucrative entertainment industry. Thus, Da Foundation went from open mics, to winning showcases, to headlining their own shows. All of which was in a matter of months while working with various booking agencies.
All the hard work has opened the eyes and ears for a lot of people who are interested in working with Da Foundation. International Fleet Djs such as Dj NoPhrillz, Dj XXL, Dj Malone , Dj Rio, Dj RL are looking forward to working with the rap duo on future projects and much more. Networking to Da Foundation means well to them. They been on their own and seeking support and Djs are noticing them and are open to partner with them.
Da Foundation has been featured on Hype Magazine, which was a great deal to them. They look forward to working with them in the future. Recently, they came across another blogger Brittany Elyse, who writes for Wordkrush, volunteered to write on their behalf. Wordkrush is located in Orlanda, Florida.
Networking outside the local area is what Da Foundation want to do. They enjoy interviews because it gives them an opportunity to tell their story a Capella. They had interviews over the phone as well as in person at studios. They understand they are no Rae Sremmurd, they are not like any other Rap duo that are known, therefore they have to o things differently by any means necessary.
The duo’s different styles and personalities complement each other brilliantly, creating massively powerful energy that propels them towards success. Mile Casso, known as the eager, risk taker of the duo and the calm, cool, and collective older brother Mu Smoova, been working hard for a long time trying to bring old Hip-Hop back. The hustle, from selling Cds at gas stations and showing up to open mic to working with out-of-town Djs. They struggled with standing out the cold and in the rain, but with the energy of one another they didn’t allow it to slow them down. Casso and Smoova understand what it takes and they will do everything they can to make it.
The grind is just as similar to when they played football, which was the both of them first love. They trained hard, they practice hard and they ate slept and breathed football. Now, they’ve taken that same mentally to Hip-Hop and they are acknowledging the accomplished, they are admiring the responses from people who listen to them whether it is good or bad. They feel they need the criticizing because they received it in football and it made them better so they can use it in booth to make them better.
This duo has music they can’t wait to reveal to the world. Their story is not entirely unique but the way the go about it, individuals can relate to it heart-fully. There was a point in time where they didn’t know whether or not people were even listening to them, they didn’t know if they should keep going, change their ways, or just stop completely. They were raised by a mother who moved by faith, who taught them how to pray, how to ask questions and answers will follow, and so they began to receive what they been asking for. The youtube channel is an example, they went from a few hundred views to a few thousands of views. In other words, it’s a start, they are making progress and despite the setbacks, they are moving forward.
With that said Da Foundation has release a project they worked on with Dj NoPhrillz on January 20, 2017 called Gate City Blvd. This is a mixtape produced by Philly’s very own, that featured artists around North Carolina, from the Meet and Greet in December. Da Foundation is working on a new single with Dj NoPhrillz called ChuKnoooo that will hit the street soon. They are looking at a future that is already near.