Doors left unlocked and Da Foundation is just walking right through. As they proceed with their tour in March, they are dressed comfortably, doing photo shoots with their newest collaboration of clothing line, Mercy Clothing, by Rakeem Kelly, of Newark, New Jersey. Da Foundation have been looking for a clothing line to represent in their process and one finally fell in their lap, in the perfect of timing. One thing about this duo is they do not mind supporting other independent businesses. They understand it is a process and the only way up is through networking and supporting other industries. This is a big step for the group now that they are not only representing themselves they are representing another business.
Rakeem Kelly is the founder and C.E.O of Mercy Clothing since 2013. MERCY means Make Every Road Count YOLO (you only live once). Rakeem has over 19 years in entrepreneurship, rightfully earning his nick name (Preneur) in the city of Newark. Rakeem owned businesses in Plainfield Nj, Newark Nj, Bloomfield Nj, and Long Beach California, the businesses he owned were restaurants, beauty salons, clothing stores, and 1 barbershop. His passion for clothing comes from Hip Hop. Under Rakeem’s leadership MERCY has grown from just t-shirts & hats, to coats, jackets, sweatshirts, sweat suits, socks, leather Varsity coats, kids apparel, women apparel, and more to come. Rakeem (Mercy) also donates shirts to some of the high school basketball teams in the city of Newark, Rakeem & the Mercy family voluntarily supports cancer & lupus associations in the city every year, Mercy also has an AAU boys basketball team, the name MERCY comes from not just his, but people he knows life experiences,
Da Foundation is Making Every Road Count. The MoneyNevaSleepz Promotour is just around the corner as the month of March takes off. Ripping up the streets of Orlando Florida and again in Tampa, Miami, Fort Lauderdale, and Jacksonville. It’s time the deep south finally get an ear full of Da Foundation.