In Depth w/ Dj Malone

“We are no Rae Sremmurd” 12pm Central Time Da Foundation went live with Dj Malone of Fleet DJs on Chi Town Urban Radio. In depth Da Foundation discusses the future but first where it all started and came from.

 

Who is Dj Malone ?

Fred Malone, known as DJ Fred Malone, started Deejaying at a young age. Born & raised in the inner city of Chicago Illinois, DJ Fred Malone witnessed a lot of things. As a child of only 12yrs old, seeing gangs, drive-bys, & the crime rate going up and up, he somehow was determined to avoid the traps and pitfalls of the environment in which he lived. Instead of heading to the courts or hanging with “the boys” after school you would catch him in the basement mixing on his turntables. Mentored by DJ Stormy he made Deejaying a major part of his life. DJ Stormy took him on as a student, teaching the ins and outs of the trade. In 2009 he took his Deejaying service and made it into a full scale production business. He works with underground rappers and emerging artists in the production of songs, beats, and mixtapes………. READ MORE @ www.fleetdjs.com/fleet-dj-staff/

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Da Foundation’s Musical Prosperity All Began At Home

 

 “Living in a world where negativity is broadcast and few aspirations are held above the surface, we find our biggest inspiration to be our parents. They worked hard and pushed us to be great despite our rebellious stages. They never gave up on us.”

Check out the interview with Da Foundation exclusively on Skilly Magazine Online.

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
“Da Foundation: 2009, that’s the year we decided to change our fortune. One day the thought of taking freestyling and beat selection to another level crossed our minds. We realized that we were both on the same page and it was time to put the plan in motion.

The Entertainment business is a hell of a life to step into especially at the underground/up and coming/local level. We’ve had ups and downs, failures, and moments when we shined the brightest. But it comes with the territory. It’s something we’ve gotten used to.”

What would be your biggest piece of advice for the young kids out there trying to do what you do?
“Our biggest advice for the kid seeking to go into the same business or any business is to keep your head on your shoulders and never let your ego get ahead of your stature. Be real with yourself going into every situation in good faith until you have reason to suspect otherwise.”

What are some of the hardest challenges and tasks in your position?
“The difficulties of being an artist in our position is actually getting people to take you, your movement, your goals, and ambition seriously. Some individuals think because you’re local or up and coming that you don’t like things done in a timely fashion or your shit is somehow not so important. In many situations you can be judged based on past experiences that person may have had with other artists. It’s hot until you prove yourself to be warm.”

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
“Best way to promote and advertise your music is with various promotions and advertisement. Some of the things we did was street promo like tagging wooden poles with fliers, post at the different gas stations, handing out hand bills one by one, greeting people and introducing ourselves letting them know what it is that we do.”

Tell us about your city. How are the artists and the fans?
“Greensboro, NC is the location where the movement was born. East Orange, NJ is the location where we were born. Greensboro is a great city where everybody has a hustle. The artists here are talented and often overlooked, but there are some dope artists that produce and work hard and the vultures work even harder. The fans play you from a distance as well as support you.”

Where do you see yourself a year from today?
“We’ve been going hard for some time now and it’s been a rollercoaster. A year from now we see Da Foundation with an increase in fans, in web presence, and in other major markets. Plus if everything goes our way as planned an increase in revenue. But we’ll take progress where we can get it.”

Who and what were your biggest inspirations? Who do you look up to in today’s world?
“Living in a world where negativity is broadcast and few aspirations are held above the surface, we find our biggest inspiration to be our parents. They worked hard and pushed us to be great despite our rebellious stages. They never gave up on us. Our pop-warner football coaches instilled pride, discipline, and self-respect.”

How do you feel about the music coming out today? Do you like it?
“Music, where we manipulate energy and emotions. Nowadays it’s more focused on the beat rather than what the artist is saying. The artists used to make the beat come alive, it’s the opposite now. We listen to a lot of OG’s of the rap game like Jay Z, Nas, Ross, Max B, etc.”

Where can we contact you and find you online?
“Thanks for having us. Thanks for your time in getting to know us a little better. It was a pleasure. You can reach us at any time via www.alleyway2broadway.net. Look out for MoneyNevaSleepz and Loud N Clear is out and available now. Thank you for your support.”

alleyway 2 broadway

Rap’s NEW Generation

How did you decide to become an artist?

Da Foundation:

Well becoming an artist, artistry has always been in our make up. Mom was a dancer, ballet to be specific. The art of dance. Dad was a boxer. Some would say “the art of boxing.” Growing up we played football, running the ball, the art of the tailback position, in which we excelled at. We always enjoy writing poems,short stories etc. But the art of rap came about just kicking it freestyling with the homies. With the thought of “what if we took this seriously” & the rest is history . Rap is just the art we chose or maybe it chose us. But the arts of life have been there.

             “We would say it came from attorney Jeffrey. Which was, “Take your time. It’s a marathon not a sprint. Quality over quantity. Develop a solid project and work hard to give it the legs it needs to go and ride that until you get to where you need to be. Dropping a whole bunch of music is pointless if no one is paying attention. One step at a time.” So April 8th MoneyNevaSleepz ….Ep. “

#Alleyway2Broadway

 Da Foundation:

What about concerts? Do you play live?

Yeah, we’ve perform live mostly open venues, open mic’s, showcases, and upon invite. No hugh concerts yet but it’s something we are shooting for in the near future.

Best punchline you ever wrote?

 Mile Casso : N/A

 Mu Smoova : “They say diamonds are forever but legends they never fade away, Leverage over defenders go at them instead of fade away”- Da Foundation

What are you currently working on? Did you release something in the past?

 

We’ve had a number of releases but on a small scale. We dropped five projects in the streets North Carolina that we sold out the whip (car) for $5 a piece. Bigger release include “Alleyway to Broadway .1Moneyball” via Coast2Coast Mixtapes. “Loud N Clear”, the first single of our debut Ep MoneyNevaSleepz. Dropping April 8th be on the lookout for that and more work up the pipeline. But for now we focused on MoneyNevaSleepz.

But not the least: Would you sign a record contract with a major label?

 

Yeah, signing a major contract is always a consideration based on the resources and knowledge to gain in the business moreless. Being independent is not so bad, it’s just the master of figuring this whole thing out from information gathered along the way. Some useful some trash. Cons of going major : losing some ownership and/or control of your music, Debt with the Label, being shelf. You hear those stories of the label wanting the artist to rap about certain topics or they won’t put them out. So we hope the route we have taken puts us in the best ideal situation.Any last words?Let’s shout out the City of Greensboro. As a whole for the support we’ve gain. Being in the streets with our mixtapes, hustling, the people that gave us time weather they brought a copy or not. Dreez Productions for the ill production for .1Moneyball & MoneyNevaSleepz. Shout out to Skymount Studios, Chop Houze Studios for the work to come. Thank you Joe Comick. Family, friends for support & encouragement. Last but not least the City of East Orange where we were Born & Raised. Can’t forget Attorney Jeffrey for advice & to past management for fueling the fire. Itz Still MB!