Dafoundation EPK 2-page-003

Have Mercy on Da Foundation

        Doors left unlocked and Da Foundation is just walking right through. As they proceed with their tour in March, they are dressed comfortably, doing photo shoots with their newest collaboration of clothing line, Mercy Clothing, by Rakeem Kelly, of Newark, New Jersey. Da Foundation have been looking for a clothing line to represent in their process and one finally fell in their lap, in the perfect of timing.  One thing about this duo is they do not mind supporting other independent businesses. They understand it is a process and the only way up is through networking and supporting other industries. This is a big step for the group now that they are not only representing themselves they are representing another business.

        Rakeem Kelly is the founder and C.E.O of Mercy Clothing since 2013. MERCY means Make Every Road Count YOLO (you only live once). Rakeem has over 19 years in entrepreneurship, rightfully earning his nick name (Preneur) in the city of Newark. Rakeem owned businesses in Plainfield Nj, Newark Nj, Bloomfield Nj, and Long Beach California, the businesses he owned were restaurants, beauty salons, clothing stores, and 1 barbershop. His passion for clothing comes from Hip Hop. Under Rakeem’s leadership MERCY has grown from just t-shirts & hats, to coats, jackets, sweatshirts, sweat suits, socks, leather Varsity coats, kids apparel, women apparel, and more to come. Rakeem (Mercy) also donates shirts to some of the high school basketball teams in the city of Newark, Rakeem & the Mercy family voluntarily supports cancer & lupus associations in the city every year, Mercy also has an AAU boys basketball team, the name MERCY comes from not just his, but people he knows life experiences,

        Da Foundation is Making Every Road Count.  The MoneyNevaSleepz Promotour is just around the corner as the month of March takes off. Ripping up the streets of Orlando Florida and again in Tampa, Miami, Fort Lauderdale, and Jacksonville.  It’s time the deep south finally get an ear full of Da Foundation.

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Florida Fleet Djs

Da Foundation Hits Florida with Their New Single

Da Foundation is making powerful moves in the Florida market with their new single FYI. On the feature they have Danelle and Jimi Morgan.

Dj RL heard fyi single and was blown away. DJ RL has been airing the single all through out the Florida Market. “I’m going to play it regardless because i like it.” he said.  Dj RL is looking to more than just break the record. Recent conversations include BillBoard, Movie SoundTracks and much more.

Da Foundation is making their mark in the industry intensively.  Da Foundation awards winning single “Fyi” seems to be one of the females favorite and is a record for radio for sure. They do not always talk about the struggle with life and how to be tough but they do have a soft spot for the ladies. They can switch it up, expanding their fan base by every way possible.

DJ RL started his career as a Radio DJ/Mixer in San Antonio TX in 2007. Since then he has performed different events, clubs, concerts, mixed for several other radio stations from the southwest, to the Midwest and the east coast of the United States and to the Caribbean. RL has also worked with Cruise lines and other major resorts, which gave him opportunities to perform in Europe and other international markets.

He styles ranges from Hip-Hop, R&B, Top-40, House, EDM, Reggae, Dance Hall, Soca, Calypso, Latin, Disco, Freestyle, and New Wave. DJ RL, in some markets is known as the “opener” or “closer” when it comes to spinning records. Meaning, he will set the tone for the night, or he will give what the people want at the end of the night. His influences are: DJ M3 (his mentor) DJ JC Flores, DJ Jazzy Jeff, DJ Nick James, Beat Junkies, DJ Scratch Bastid, and DJ Mick Boogie. DJ RL is not afraid to test the waters and going outside the box when it comes to presenting music to masses.“I believe in good music” said DJ RL. “And a lot of times good music is not what the trend is at the time, it’s the music that sends a message and tells a story. When I do a set or present a track I always want people to feel the music and hear a story.”