Emerging Hip Hop Duo Da Foundation just landed their first major feature with Multi Platinum Recording Artist Future. Released this February 22, 2018, the new releases are rising many questions about the collaboration. Meanwhile Da Foundation seems to not show any signs of slowing down, “This is just one of many to come,” says Da Foundation.
Doors left unlocked and Da Foundation is just walking right through. As they proceed with their tour in March, they are dressed comfortably, doing photo shoots with their newest collaboration of clothing line, Mercy Clothing, by Rakeem Kelly, of Newark, New Jersey. Da Foundation have been looking for a clothing line to represent in their process and one finally fell in their lap, in the perfect of timing. One thing about this duo is they do not mind supporting other independent businesses. They understand it is a process and the only way up is through networking and supporting other industries. This is a big step for the group now that they are not only representing themselves they are representing another business.
Rakeem Kelly is the founder and C.E.O of Mercy Clothing since 2013. MERCY means Make Every Road Count YOLO (you only live once). Rakeem has over 19 years in entrepreneurship, rightfully earning his nick name (Preneur) in the city of Newark. Rakeem owned businesses in Plainfield Nj, Newark Nj, Bloomfield Nj, and Long Beach California, the businesses he owned were restaurants, beauty salons, clothing stores, and 1 barbershop. His passion for clothing comes from Hip Hop. Under Rakeem’s leadership MERCY has grown from just t-shirts & hats, to coats, jackets, sweatshirts, sweat suits, socks, leather Varsity coats, kids apparel, women apparel, and more to come. Rakeem (Mercy) also donates shirts to some of the high school basketball teams in the city of Newark, Rakeem & the Mercy family voluntarily supports cancer & lupus associations in the city every year, Mercy also has an AAU boys basketball team, the name MERCY comes from not just his, but people he knows life experiences,
Da Foundation is Making Every Road Count. The MoneyNevaSleepz Promotour is just around the corner as the month of March takes off. Ripping up the streets of Orlando Florida and again in Tampa, Miami, Fort Lauderdale, and Jacksonville. It’s time the deep south finally get an ear full of Da Foundation.
Da Foundation Award Winning Single is Featured on North Carolina’s very own Dj Rio Mixtape “You Name It”
Da Foundation is making powerful moves in the Florida market with their new single FYI. On the feature they have Danelle and Jimi Morgan.
Dj RL heard fyi single and was blown away. DJ RL has been airing the single all through out the Florida Market. “I’m going to play it regardless because i like it.” he said. Dj RL is looking to more than just break the record. Recent conversations include BillBoard, Movie SoundTracks and much more.
Da Foundation is making their mark in the industry intensively. Da Foundation awards winning single “Fyi” seems to be one of the females favorite and is a record for radio for sure. They do not always talk about the struggle with life and how to be tough but they do have a soft spot for the ladies. They can switch it up, expanding their fan base by every way possible.
DJ RL started his career as a Radio DJ/Mixer in San Antonio TX in 2007. Since then he has performed different events, clubs, concerts, mixed for several other radio stations from the southwest, to the Midwest and the east coast of the United States and to the Caribbean. RL has also worked with Cruise lines and other major resorts, which gave him opportunities to perform in Europe and other international markets.
He styles ranges from Hip-Hop, R&B, Top-40, House, EDM, Reggae, Dance Hall, Soca, Calypso, Latin, Disco, Freestyle, and New Wave. DJ RL, in some markets is known as the “opener” or “closer” when it comes to spinning records. Meaning, he will set the tone for the night, or he will give what the people want at the end of the night. His influences are: DJ M3 (his mentor) DJ JC Flores, DJ Jazzy Jeff, DJ Nick James, Beat Junkies, DJ Scratch Bastid, and DJ Mick Boogie. DJ RL is not afraid to test the waters and going outside the box when it comes to presenting music to masses.“I believe in good music” said DJ RL. “And a lot of times good music is not what the trend is at the time, it’s the music that sends a message and tells a story. When I do a set or present a track I always want people to feel the music and hear a story.”
Chi-Town Urban Radio, Dj Malone goes in depth on an interview with Da Foundation Thursday. Da Foundation are taking over Chicago radio one station at a time. Chicago finds out who Da Foundation is and what it is all about. They went from playing with music for fun to recording in the studio and making a career out of it.
“It’s like the music chose us” Said Smoova, as he speaks about where and how it all started with the making of music.
Smoova came up with the name of the group one night writing music and they agreed to make their group name Da Foundation. Da Foundation tries not to sound like anyone else in the music industry because they want their own sound. They want people to feel where they are coming from and at the same time, vibe to their music. The two continue to inspire one another as the feed off of each other’s vibe, whether they are rehearsing music or creating new projects.
“It’s amazing” said Casso. “That’s what we work hard for and just a simple press play feels amazing to hear yourself being broadcast through those airways.”
Casso could not express himself enough to understand that it takes time and it is a waiting process in the music industry. The young duo continue to learn and they continue to grow and more and more. Thrilled to know that there are people listening to their music. They understand that somewhere, there are people who are going to like their music and people who will not, but they have to keep making it happen.
Da Foundation would like to perform at Madison Square Garden sometime in the future because it is close to home and it is one of their long term goal.
“Money Neva Sleepz on Itunes now” said Casso
“We are no Rae Sremmurd” 12pm Central Time Da Foundation went live with Dj Malone of Fleet DJs on Chi Town Urban Radio. In depth Da Foundation discusses the future but first where it all started and came from.
Who is Dj Malone ?
Fred Malone, known as DJ Fred Malone, started Deejaying at a young age. Born & raised in the inner city of Chicago Illinois, DJ Fred Malone witnessed a lot of things. As a child of only 12yrs old, seeing gangs, drive-bys, & the crime rate going up and up, he somehow was determined to avoid the traps and pitfalls of the environment in which he lived. Instead of heading to the courts or hanging with “the boys” after school you would catch him in the basement mixing on his turntables. Mentored by DJ Stormy he made Deejaying a major part of his life. DJ Stormy took him on as a student, teaching the ins and outs of the trade. In 2009 he took his Deejaying service and made it into a full scale production business. He works with underground rappers and emerging artists in the production of songs, beats, and mixtapes………. READ MORE @ www.fleetdjs.com/fleet-dj-staff/
Get in tuned w/ Da Foundation
Da Foundation is gaining some heavy attention from the Chicago market. Their single Alleyway 2 Broadway was just World Premiere by Heavy Hitter Dj Malone. Dj Malone, Fleet Dj and also own as Chicago Hardest working DJ BLASTED the new single all over 88.9FM this past Saturday. As Chicago becomes a potential major market for Da Foundation, they are also receiving some attention from the Deep South and West Coast. MoneyNevaSleepz PROMO TOUR in full effect .
“Living in a world where negativity is broadcast and few aspirations are held above the surface, we find our biggest inspiration to be our parents. They worked hard and pushed us to be great despite our rebellious stages. They never gave up on us.”
Check out the interview with Da Foundation exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
“Da Foundation: 2009, that’s the year we decided to change our fortune. One day the thought of taking freestyling and beat selection to another level crossed our minds. We realized that we were both on the same page and it was time to put the plan in motion.
The Entertainment business is a hell of a life to step into especially at the underground/up and coming/local level. We’ve had ups and downs, failures, and moments when we shined the brightest. But it comes with the territory. It’s something we’ve gotten used to.”
What would be your biggest piece of advice for the young kids out there trying to do what you do?
“Our biggest advice for the kid seeking to go into the same business or any business is to keep your head on your shoulders and never let your ego get ahead of your stature. Be real with yourself going into every situation in good faith until you have reason to suspect otherwise.”
What are some of the hardest challenges and tasks in your position?
“The difficulties of being an artist in our position is actually getting people to take you, your movement, your goals, and ambition seriously. Some individuals think because you’re local or up and coming that you don’t like things done in a timely fashion or your shit is somehow not so important. In many situations you can be judged based on past experiences that person may have had with other artists. It’s hot until you prove yourself to be warm.”
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
“Best way to promote and advertise your music is with various promotions and advertisement. Some of the things we did was street promo like tagging wooden poles with fliers, post at the different gas stations, handing out hand bills one by one, greeting people and introducing ourselves letting them know what it is that we do.”
Tell us about your city. How are the artists and the fans?
“Greensboro, NC is the location where the movement was born. East Orange, NJ is the location where we were born. Greensboro is a great city where everybody has a hustle. The artists here are talented and often overlooked, but there are some dope artists that produce and work hard and the vultures work even harder. The fans play you from a distance as well as support you.”
Where do you see yourself a year from today?
“We’ve been going hard for some time now and it’s been a rollercoaster. A year from now we see Da Foundation with an increase in fans, in web presence, and in other major markets. Plus if everything goes our way as planned an increase in revenue. But we’ll take progress where we can get it.”
Who and what were your biggest inspirations? Who do you look up to in today’s world?
“Living in a world where negativity is broadcast and few aspirations are held above the surface, we find our biggest inspiration to be our parents. They worked hard and pushed us to be great despite our rebellious stages. They never gave up on us. Our pop-warner football coaches instilled pride, discipline, and self-respect.”
How do you feel about the music coming out today? Do you like it?
“Music, where we manipulate energy and emotions. Nowadays it’s more focused on the beat rather than what the artist is saying. The artists used to make the beat come alive, it’s the opposite now. We listen to a lot of OG’s of the rap game like Jay Z, Nas, Ross, Max B, etc.”
Where can we contact you and find you online?
“Thanks for having us. Thanks for your time in getting to know us a little better. It was a pleasure. You can reach us at any time via www.alleyway2broadway.net. Look out for MoneyNevaSleepz and Loud N Clear is out and available now. Thank you for your support.”
Live with Kaye the Truth & Dj XXL on The Truth Talk Show. #VoteORDie .
Da Foundation “MoneyNevaSleepz” E.P. ,is the latest from the N Carolina rap duo. Mu Smoova & Mile Casso go back and forth really complimenting each over these Dreez slappers. On the soulful “FYI” Da Foundation enlist the assistance of Jimi Morgan & Danelle.Dispite a few set backs and hurddles,Da Foundation, “MoneyNevaSleepz” E.P. has arrived! And they goin make sure yall hear them… Loud & Clear for anything from Da Foundation visit: http://www.alleyway2broadway.net/
How did you decide to become an artist?
Well becoming an artist, artistry has always been in our make up. Mom was a dancer, ballet to be specific. The art of dance. Dad was a boxer. Some would say “the art of boxing.” Growing up we played football, running the ball, the art of the tailback position, in which we excelled at. We always enjoy writing poems,short stories etc. But the art of rap came about just kicking it freestyling with the homies. With the thought of “what if we took this seriously” & the rest is history . Rap is just the art we chose or maybe it chose us. But the arts of life have been there.
“We would say it came from attorney Jeffrey. Which was, “Take your time. It’s a marathon not a sprint. Quality over quantity. Develop a solid project and work hard to give it the legs it needs to go and ride that until you get to where you need to be. Dropping a whole bunch of music is pointless if no one is paying attention. One step at a time.” So April 8th MoneyNevaSleepz ….Ep. “
What about concerts? Do you play live?
Yeah, we’ve perform live mostly open venues, open mic’s, showcases, and upon invite. No hugh concerts yet but it’s something we are shooting for in the near future.
Best punchline you ever wrote?
Mile Casso : N/A
Mu Smoova : “They say diamonds are forever but legends they never fade away, Leverage over defenders go at them instead of fade away”- Da Foundation
What are you currently working on? Did you release something in the past?
We’ve had a number of releases but on a small scale. We dropped five projects in the streets North Carolina that we sold out the whip (car) for $5 a piece. Bigger release include “Alleyway to Broadway .1Moneyball” via Coast2Coast Mixtapes. “Loud N Clear”, the first single of our debut Ep MoneyNevaSleepz. Dropping April 8th be on the lookout for that and more work up the pipeline. But for now we focused on MoneyNevaSleepz.
But not the least: Would you sign a record contract with a major label?
Yeah, signing a major contract is always a consideration based on the resources and knowledge to gain in the business moreless. Being independent is not so bad, it’s just the master of figuring this whole thing out from information gathered along the way. Some useful some trash. Cons of going major : losing some ownership and/or control of your music, Debt with the Label, being shelf. You hear those stories of the label wanting the artist to rap about certain topics or they won’t put them out. So we hope the route we have taken puts us in the best ideal situation.Any last words?Let’s shout out the City of Greensboro. As a whole for the support we’ve gain. Being in the streets with our mixtapes, hustling, the people that gave us time weather they brought a copy or not. Dreez Productions for the ill production for .1Moneyball & MoneyNevaSleepz. Shout out to Skymount Studios, Chop Houze Studios for the work to come. Thank you Joe Comick. Family, friends for support & encouragement. Last but not least the City of East Orange where we were Born & Raised. Can’t forget Attorney Jeffrey for advice & to past management for fueling the fire. Itz Still MB!
Broadway Entertainment is going hard with the campaign of Da Foundation with the promo of their new ep coming soon “MoneyNevaSleepz” here is video for “Loud N Clear”.