Dafoundation EPK 2-page-003

Have Mercy on Da Foundation

        Doors left unlocked and Da Foundation is just walking right through. As they proceed with their tour in March, they are dressed comfortably, doing photo shoots with their newest collaboration of clothing line, Mercy Clothing, by Rakeem Kelly, of Newark, New Jersey. Da Foundation have been looking for a clothing line to represent in their process and one finally fell in their lap, in the perfect of timing.  One thing about this duo is they do not mind supporting other independent businesses. They understand it is a process and the only way up is through networking and supporting other industries. This is a big step for the group now that they are not only representing themselves they are representing another business.

        Rakeem Kelly is the founder and C.E.O of Mercy Clothing since 2013. MERCY means Make Every Road Count YOLO (you only live once). Rakeem has over 19 years in entrepreneurship, rightfully earning his nick name (Preneur) in the city of Newark. Rakeem owned businesses in Plainfield Nj, Newark Nj, Bloomfield Nj, and Long Beach California, the businesses he owned were restaurants, beauty salons, clothing stores, and 1 barbershop. His passion for clothing comes from Hip Hop. Under Rakeem’s leadership MERCY has grown from just t-shirts & hats, to coats, jackets, sweatshirts, sweat suits, socks, leather Varsity coats, kids apparel, women apparel, and more to come. Rakeem (Mercy) also donates shirts to some of the high school basketball teams in the city of Newark, Rakeem & the Mercy family voluntarily supports cancer & lupus associations in the city every year, Mercy also has an AAU boys basketball team, the name MERCY comes from not just his, but people he knows life experiences,

        Da Foundation is Making Every Road Count.  The MoneyNevaSleepz Promotour is just around the corner as the month of March takes off. Ripping up the streets of Orlando Florida and again in Tampa, Miami, Fort Lauderdale, and Jacksonville.  It’s time the deep south finally get an ear full of Da Foundation.

          Dafoundation EPK 2-page-003
Da Foundation 88.9FM

Chicago World Premiere

Da Foundation is gaining some heavy attention from the Chicago market. Their single Alleyway 2 Broadway was just World Premiere by Heavy Hitter Dj Malone. Dj Malone, Fleet Dj and also own as Chicago Hardest working DJ BLASTED the new single all over 88.9FM this past Saturday.  As Chicago becomes a potential major market for Da Foundation, they are also receiving some attention from the Deep South and West Coast.  MoneyNevaSleepz PROMO TOUR in full effect .

 

IG @DjMalonePro

Twitter @DjMalonePro

alleyway 2 broadway

Rap’s NEW Generation

How did you decide to become an artist?

Da Foundation:

Well becoming an artist, artistry has always been in our make up. Mom was a dancer, ballet to be specific. The art of dance. Dad was a boxer. Some would say “the art of boxing.” Growing up we played football, running the ball, the art of the tailback position, in which we excelled at. We always enjoy writing poems,short stories etc. But the art of rap came about just kicking it freestyling with the homies. With the thought of “what if we took this seriously” & the rest is history . Rap is just the art we chose or maybe it chose us. But the arts of life have been there.

             “We would say it came from attorney Jeffrey. Which was, “Take your time. It’s a marathon not a sprint. Quality over quantity. Develop a solid project and work hard to give it the legs it needs to go and ride that until you get to where you need to be. Dropping a whole bunch of music is pointless if no one is paying attention. One step at a time.” So April 8th MoneyNevaSleepz ….Ep. “

#Alleyway2Broadway

 Da Foundation:

What about concerts? Do you play live?

Yeah, we’ve perform live mostly open venues, open mic’s, showcases, and upon invite. No hugh concerts yet but it’s something we are shooting for in the near future.

Best punchline you ever wrote?

 Mile Casso : N/A

 Mu Smoova : “They say diamonds are forever but legends they never fade away, Leverage over defenders go at them instead of fade away”- Da Foundation

What are you currently working on? Did you release something in the past?

 

We’ve had a number of releases but on a small scale. We dropped five projects in the streets North Carolina that we sold out the whip (car) for $5 a piece. Bigger release include “Alleyway to Broadway .1Moneyball” via Coast2Coast Mixtapes. “Loud N Clear”, the first single of our debut Ep MoneyNevaSleepz. Dropping April 8th be on the lookout for that and more work up the pipeline. But for now we focused on MoneyNevaSleepz.

But not the least: Would you sign a record contract with a major label?

 

Yeah, signing a major contract is always a consideration based on the resources and knowledge to gain in the business moreless. Being independent is not so bad, it’s just the master of figuring this whole thing out from information gathered along the way. Some useful some trash. Cons of going major : losing some ownership and/or control of your music, Debt with the Label, being shelf. You hear those stories of the label wanting the artist to rap about certain topics or they won’t put them out. So we hope the route we have taken puts us in the best ideal situation.Any last words?Let’s shout out the City of Greensboro. As a whole for the support we’ve gain. Being in the streets with our mixtapes, hustling, the people that gave us time weather they brought a copy or not. Dreez Productions for the ill production for .1Moneyball & MoneyNevaSleepz. Shout out to Skymount Studios, Chop Houze Studios for the work to come. Thank you Joe Comick. Family, friends for support & encouragement. Last but not least the City of East Orange where we were Born & Raised. Can’t forget Attorney Jeffrey for advice & to past management for fueling the fire. Itz Still MB!