Chi-Town Urban Radio, Dj Malone goes in depth on an interview with Da Foundation Thursday. Da Foundation are taking over Chicago radio one station at a time. Chicago finds out who Da Foundation is and what it is all about. They went from playing with music for fun to recording in the studio and making a career out of it.
“It’s like the music chose us” Said Smoova, as he speaks about where and how it all started with the making of music.
Smoova came up with the name of the group one night writing music and they agreed to make their group name Da Foundation. Da Foundation tries not to sound like anyone else in the music industry because they want their own sound. They want people to feel where they are coming from and at the same time, vibe to their music. The two continue to inspire one another as the feed off of each other’s vibe, whether they are rehearsing music or creating new projects.
“It’s amazing” said Casso. “That’s what we work hard for and just a simple press play feels amazing to hear yourself being broadcast through those airways.”
Casso could not express himself enough to understand that it takes time and it is a waiting process in the music industry. The young duo continue to learn and they continue to grow and more and more. Thrilled to know that there are people listening to their music. They understand that somewhere, there are people who are going to like their music and people who will not, but they have to keep making it happen.
Da Foundation would like to perform at Madison Square Garden sometime in the future because it is close to home and it is one of their long term goal.
“Money Neva Sleepz on Itunes now” said Casso
Da Foundation is gaining some heavy attention from the Chicago market. Their single Alleyway 2 Broadway was just World Premiere by Heavy Hitter Dj Malone. Dj Malone, Fleet Dj and also own as Chicago Hardest working DJ BLASTED the new single all over 88.9FM this past Saturday. As Chicago becomes a potential major market for Da Foundation, they are also receiving some attention from the Deep South and West Coast. MoneyNevaSleepz PROMO TOUR in full effect .
“Living in a world where negativity is broadcast and few aspirations are held above the surface, we find our biggest inspiration to be our parents. They worked hard and pushed us to be great despite our rebellious stages. They never gave up on us.”
Check out the interview with Da Foundation exclusively on Skilly Magazine Online.
Skilly: Where did this all start? Tell us about your journey in the entertainment business.
“Da Foundation: 2009, that’s the year we decided to change our fortune. One day the thought of taking freestyling and beat selection to another level crossed our minds. We realized that we were both on the same page and it was time to put the plan in motion.
The Entertainment business is a hell of a life to step into especially at the underground/up and coming/local level. We’ve had ups and downs, failures, and moments when we shined the brightest. But it comes with the territory. It’s something we’ve gotten used to.”
What would be your biggest piece of advice for the young kids out there trying to do what you do?
“Our biggest advice for the kid seeking to go into the same business or any business is to keep your head on your shoulders and never let your ego get ahead of your stature. Be real with yourself going into every situation in good faith until you have reason to suspect otherwise.”
What are some of the hardest challenges and tasks in your position?
“The difficulties of being an artist in our position is actually getting people to take you, your movement, your goals, and ambition seriously. Some individuals think because you’re local or up and coming that you don’t like things done in a timely fashion or your shit is somehow not so important. In many situations you can be judged based on past experiences that person may have had with other artists. It’s hot until you prove yourself to be warm.”
We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?
“Best way to promote and advertise your music is with various promotions and advertisement. Some of the things we did was street promo like tagging wooden poles with fliers, post at the different gas stations, handing out hand bills one by one, greeting people and introducing ourselves letting them know what it is that we do.”
Tell us about your city. How are the artists and the fans?
“Greensboro, NC is the location where the movement was born. East Orange, NJ is the location where we were born. Greensboro is a great city where everybody has a hustle. The artists here are talented and often overlooked, but there are some dope artists that produce and work hard and the vultures work even harder. The fans play you from a distance as well as support you.”
Where do you see yourself a year from today?
“We’ve been going hard for some time now and it’s been a rollercoaster. A year from now we see Da Foundation with an increase in fans, in web presence, and in other major markets. Plus if everything goes our way as planned an increase in revenue. But we’ll take progress where we can get it.”
Who and what were your biggest inspirations? Who do you look up to in today’s world?
“Living in a world where negativity is broadcast and few aspirations are held above the surface, we find our biggest inspiration to be our parents. They worked hard and pushed us to be great despite our rebellious stages. They never gave up on us. Our pop-warner football coaches instilled pride, discipline, and self-respect.”
How do you feel about the music coming out today? Do you like it?
“Music, where we manipulate energy and emotions. Nowadays it’s more focused on the beat rather than what the artist is saying. The artists used to make the beat come alive, it’s the opposite now. We listen to a lot of OG’s of the rap game like Jay Z, Nas, Ross, Max B, etc.”
Where can we contact you and find you online?
“Thanks for having us. Thanks for your time in getting to know us a little better. It was a pleasure. You can reach us at any time via www.alleyway2broadway.net. Look out for MoneyNevaSleepz and Loud N Clear is out and available now. Thank you for your support.”